2017 Longitude 131 Relaunch

Baillie Lodges has launched a new era of Australian luxury lodging with the reopening of iconic outback camp Longitude 131° at Uluru-Kata Tjuta

Revealed in August 2017, the new-look Longitude 131° includes the addition of a new premium suite, the Dune Pavilion, and features revolutionary upgrades to the property’s guest areas – including the Dune House, swimming pool, new Dune Top and the property’s first dedicated spa – creating a more relaxed and sophisticated experience of Australia’s spectacular Red Centre.

Summary

35

Pieces of Coverage

Total number of online, offline and social clips in this report

274M

Online Readership

Combined total number of people that visit the websites featuring coverage

355K

Est. Online Views

Prediction of lifetime views of online coverage, based on audience reach & number of shares on social

720

Social Shares

Number of times the online articles have been shared on social media

63

Avg. Domain Authority

A 0-100 measure of the authority of the site coverage appears on. Provided by Moz

1.58M

Monthly Readership

Monthly Readership

760K

Offline Audience

Combined total number of people for Print/TV/Radio

12

Coverage that links

How many items of coverage contain at least 1 backlink to the website(s) you're promoting.

Highlights

Coverage item thumbnail

qantas.com

Qantas Travel Insider
Oct 11, 2017
6.18M
82
25.5K
Coverage item thumbnail

afr.com

Financial Review
Sep 20, 2017
4M
84
6.23K
194
Coverage item thumbnail

Weekend Australian
Aug 01, 2018
Coverage item thumbnail

lonelyplanet.com

Lonely Planet News
Aug 22, 2017
15.8M
92
21.2K
137
Coverage item thumbnail

forbes.com

Forbes
Oct 09, 2017
96.8M
95
104K
97
Coverage item thumbnail

huffingtonpost.com

HuffPost
Dec 07, 2017
137M
94
120K
23
Coverage item thumbnail

Vogue Living
Jan 01, 2018
Coverage item thumbnail

Australian Traveller Magazine
Feb 01, 2018

Coverage

35 pieces of coverage in total

Estimated Views
6.23K
Engagements
194

afr.com

84
Domain Authority
4M
Monthly Visits

Weekend Australian

Monthly Readership
475K

Virgin Australia Voyeur

Monthly Readership
445K
Estimated Views
3.44K
Engagements
15

robbreport.com

66
Domain Authority
721K
Monthly Visits

Travel and Leisure

Estimated Views
552

australiantraveller.com

50
Domain Authority
75.7K
Monthly Visits

Delicious Magazine

Monthly Readership
582K
Estimated Views
7.08K

sunshinecoastdaily.com.au

67
Domain Authority
1.53M
Monthly Visits

Signature Luxury Travel & Style

Estimated Views
4.47K

seniorsnews.com.au

36
Domain Authority
37.5K
Monthly Visits

Belle Magazine

Robb Report

Conde Nast Gold List 2018

Vogue Living

Estimated Views
1.29K
Engagements
14

holidayswithkids.com.au

48
Domain Authority
55.9K
Monthly Visits

Centralian Advocate Sept 2017

GT0717 THE STAY LIST

Gourmet Traveller Magazine

Mercedes Benz Magazine

Australian Traveller Magazine

Monthly Readership
80K
Estimated Views
8.1K

theaustralian.com.au

89
Domain Authority
7.19M
Monthly Visits

Signature Luxury Travel & Style

signatureluxurytravel.com.au/sleeping-under-the-stars-longitude-131/
Estimated Views
1.79K
Engagements
2

signatureluxurytravel.com.au

39
Domain Authority
18.8K
Monthly Visits