Online
2017 Longitude 131 Relaunch
Baillie Lodges has launched a new era of Australian luxury lodging with the reopening of iconic outback camp Longitude 131° at Uluru-Kata Tjuta
Revealed in August 2017, the new-look Longitude 131° includes the addition of a new premium suite, the Dune Pavilion, and features revolutionary upgrades to the property’s guest areas – including the Dune House, swimming pool, new Dune Top and the property’s first dedicated spa – creating a more relaxed and sophisticated experience of Australia’s spectacular Red Centre.
Summary
35
Pieces of Coverage
Total number of online, offline and social clips in this report
274M
Online Readership
Combined total number of people that visit the websites featuring coverage
355K
Est. Online Views
Prediction of lifetime views of online coverage, based on audience reach & number of shares on social
720
Social Shares
Number of times the online articles have been shared on social media
63
Avg. Domain Authority
A 0-100 measure of the authority of the site coverage appears on. Provided by Moz
1.58M
Monthly Readership
Monthly Readership
760K
Offline Audience
Combined total number of people for Print/TV/Radio
12
Coverage that links
How many items of coverage contain at least 1 backlink to the website(s) you're promoting.
Coverage
35 pieces of coverage in total
qantas.com
82
Domain Authority
6.18M
Monthly Visits
Qantas Travel Insider
Estimated Views
25.5K
Coordinated & hosted a two night media famil in August 2017 for Senior Subeditor Emma Mulholland. This article was also published in print, as a two page feature in Qantas Magazine’s October issue.
afr.com
84
Domain Authority
4M
Monthly Visits
Online
Financial Review
Estimated Views
6.23K
Engagements
194
Links
3
Coordinated & hosted a two night media famil in August 2017 for travel writer Ute Junker. This article was also published in print, as a one page feature in Australian Financial Review’s September issue.
gourmettraveller.com.au
58
Domain Authority
325K
Monthly Visits
Online
Gourmet Traveller
Estimated Views
1.91K
Links
1
This article was written based on a supplied press release. It was also published in print, as a one page feature in Gourmet’s July 2017 issue.
Weekend Australian
Monthly Readership
475K
Coordinated & hosted a three night media famil in August 2017 for Travel Editor Susan Kurosawa. This article was also published online in the Travel section of The Australian website.
Virgin Australia Voyeur
Monthly Readership
445K
Pitched & coordinated two night famil in November 2017 for Editor Kirsten Rowlingson, resulting in this cover page article in the April 2018 edition of Voyeur Virgin magazine.
robbreport.com
66
Domain Authority
721K
Monthly Visits
Online
Robb Report
Estimated Views
3.44K
Engagements
15
Links
1
Coordinated & hosted a two night media famil in September 2017 for Travel Writer Sue Wallace. This article also featured in print in the Robb Report newsletter and Sue’s personal website blog.
lonelyplanet.com
92
Domain Authority
15.8M
Monthly Visits
Online
Lonely Planet News
Estimated Views
21.2K
Engagements
137
escape.com.au
45
Domain Authority
695K
Monthly Visits
Estimated Views
32.7K
Links
1
Coordinated & hosted a two night media famil in August 2017 for Travel Writer Jana Frawley. This article also featured in print in the Sunday Telegraph’s Escape on Jan 21 2018.
forbes.com
95
Domain Authority
96.8M
Monthly Visits
Online
Forbes
Estimated Views
104K
Engagements
97
Links
1
Coordinated & hosted a two night media famil in September 2017 for Travel Writer Laurie Werner.
Travel and Leisure
Coordinated & hosted a two night media famil in May 2018 for freelance Travel Writer Ron Gluckman.
australiantraveller.com
50
Domain Authority
75.7K
Monthly Visits
Online
Australian Traveller
Estimated Views
552
Links
1
Coordinated & hosted a two night media famil in September 2017 for Travel Writer Leigh-Ann Pow. This article also featured in print across four pages in the February 2018 Australian Traveller magazine.
Delicious Magazine
Monthly Readership
582K
Coordinated a two night media famil in September 2017 for Delicious Writer Samantha Jones.
sunshinecoastdaily.com.au
67
Domain Authority
1.53M
Monthly Visits
Estimated Views
7.08K
Organised a two night media rate stay in January 2018 for freelance Travel Writer Andrew Mevissen. This article also featured in print in The Daily Mercury, Fraser Coast Chronicle, Gladstone Observer, Toowoomba Chronicle & Northern Star.
Signature Luxury Travel & Style
Coordinated a two night media famil in March 2018 for CEO of Signature Media, Cathy Wagstaff. This article also featured on their website.
seniorsnews.com.au
36
Domain Authority
37.5K
Monthly Visits
Estimated Views
4.47K
Coordinated a two night media rate stay in January 2018 for freelance Travel Writer Andrew Mevissen. This article also featured in print in The Daily Mercury, Fraser Coast Chronicle, Gladstone Observer, Toowoomba Chronicle & Northern Star.
Belle Magazine
Pitched & coordinated a two night media famil in May 2018 for Editor Tanya Buchanan.
signatureluxurytravel.com.au
39
Domain Authority
18.8K
Monthly Visits
Online
Signature Luxury Travel & Style
Estimated Views
1.79K
Engagements
2
Coordinated a two night media rate stay in January 2018 for freelance Travel Writer Andrew Mevissen.
huffingtonpost.com
94
Domain Authority
137M
Monthly Visits
Online
HuffPost
Estimated Views
120K
Engagements
23
Links
1
Robb Report
Coordinated & hosted a two night media famil in September 2017 for Travel Writer Sue Wallace. This article also featured online at Robb Report and Sue’s personal website blog.
Conde Nast Gold List 2018
Vogue Living
ntnews.com.au
63
Domain Authority
621K
Monthly Visits
traveller.com.au
68
Domain Authority
2.78M
Monthly Visits
Estimated Views
9.65K
Engagements
233
Links
1
eglobaltravelmedia.com.au
51
Domain Authority
9.16K
Monthly Visits
Online
Global Travel Media
Estimated Views
245
Engagements
1
latteluxurynews.com
35
Domain Authority
16.9K
Monthly Visits
Estimated Views
1.42K
eglobaltravelmedia.com.au
51
Domain Authority
9.16K
Monthly Visits
Online
Global Travel Media
Estimated Views
245
Engagements
1
Links
1
holidayswithkids.com.au
48
Domain Authority
55.9K
Monthly Visits
Online
Holidays with Kids
Estimated Views
1.29K
Engagements
14
Links
1
Organised a two night media rate stay in January 2018 for freelance Travel Writer Andrew Mevissen. This article also featured in print in The Daily Mercury, Fraser Coast Chronicle, Gladstone Observer, Toowoomba Chronicle & Northern Star.
travelweekly.com.au
50
Domain Authority
57.2K
Monthly Visits
Estimated Views
422
Engagements
1
Centralian Advocate Sept 2017
GT0717 THE STAY LIST
Gourmet Traveller Magazine
Coordinated & hosted a media famil in August 2017 for editor Helen Anderson.
Mercedes Benz Magazine
Provision of press release.
Australian Traveller Magazine
Monthly Readership
80K
Coordinated & hosted a two night media famil in September 2017 for Travel Writer Leigh-Ann Pow. This article also featured on the Australian Traveller website and socials.
theaustralian.com.au
89
Domain Authority
7.19M
Monthly Visits
Online
The Australian
Estimated Views
8.1K
Links
1
Coordinated & hosted a three night media famil in August 2017 for Travel Editor Susan Kurosawa. This article was also published in print, as a cover for the Travel & Indulgence section of the Weekend Australian August issue, with a two page feature.
signatureluxurytravel.com.au
39
Domain Authority
18.8K
Monthly Visits
Online
Signature Luxury Travel & Style
Estimated Views
1.79K
Engagements
2
Links
1
Coordinated a two night media famil in March 2018 for CEO of Signature Media, Cathy Wagstaff. This article also featured in their April 2018 issue with a four page spread.